Personal projects and independent case studies created outside my employment.
Explored how a UK B2C lending marketplace could enter the B2B market by building an ecosystem around small brokers. Mapped the incentives and constraints of borrowers, lenders, brokers and the platform before defining the broker journeys, analytics and incentive model. Converted the strategy into an MVP PRD with prioritised features and clear trade-offs. View case study
Built a conversational AI assistant to help job seekers personalise cover letters, hiring manager pitches and application responses. Designed a three-step workflow that uses the user's CV and job description, asks relevant follow-up questions and improves the output through feedback. Packaged the workflow as a custom GPT that people can try from the case study. View case study
Conceptualised a B2B SaaS product to help asset management companies move business-critical Excel processes and models to a secure cloud data warehouse. Defined the value proposition and MVP then compared open-source, off-the-shelf and custom-build approaches. Also examined product and business risks, adoption metrics and the delivery approach needed to turn the idea into a viable product. View case study
Analysed the Indian ride-hailing market to understand where Meru Cabs stood against Ola and other direct and indirect competitors in 2019. Compared their business and revenue models, product offerings, strengths and challenges before examining Meru's market position through a SWOT analysis. View case study
Worked with a team to explore how Goibibo could scale its Microstay offering after the research and hypothesis validation completed in Part 1. Turned the findings into a product roadmap then prioritised the proposed work and defined metrics, epics and user stories. View case study
Examined a UPI fraud pattern where users expecting to receive money were tricked into approving a payment request instead. Redesigned the confirmation step to make the payment direction and consequence harder to miss while adding friction only where the risk justified it. View case study
Worked with a team to refine Goibibo's Microstay feature for hourly hotel bookings. Identified the target users then studied competing offerings and conducted user research to test the team's hypotheses. Used the findings to define feature improvements and translate them into sketches and wireframes. View case study
Worked with a team to understand how people search for credible and affordable gyms then decide whether to buy a membership. Combined market research and user research to identify their pain points, goals and motivations. View case study
Designed and ran a survey to test assumptions about furniture rental among 24 to 35-year-olds in Mumbai, Delhi and Bangalore. Collected 68 responses and analysed rental intent, payment preferences and expected rental duration while separating what the data supported from what still needed validation. View case study