Writeups

AI Product Management in Startups

Building an AI product in a startup means choosing where limited data, compute and engineering time should go. This article looks at build versus buy, the risk of using AI where a simpler solution would work and why product managers need a close working relationship with data scientists. Read more

Instamojo - Product Roadmap

Traces how Instamojo evolved from payment links into a broader platform for small businesses then examines what its 2019 product roadmap said about that ambition. The article looks at payouts, developer APIs, mobile capabilities and other bets that could move the product closer to becoming an end-to-end business platform. Read more

Zomato's New UI - Lean Is In

Zomato's 2019 redesign replaced a crowded experience with four clearer product areas and a leaner visual system. This review looks at what the redesign simplified, where navigation and search still fell short and whether the new Videos offering belonged inside the product. Read more

Zomato - Agile Implementation

Uses Zomato as a working example to explain how product features can move from ideation to design, implementation, testing and deployment through short Agile sprints. The article breaks three feature ideas into iterations and increments then follows them into user stories and a prioritised backlog. Read more

India's Mobile Wallets - A Journey from Goliath to David

Traces the rise of mobile wallets in India through PPI licences, smartphone adoption, partnerships and demonetisation then examines how UPI, KYC changes and weak unit economics altered the market. The article argues that the next durable opportunity for wallet companies could lie in differentiated products for MSMEs. Read more